There are times when you know you’ve completed an outstanding project for a client, but you just can’t bring yourself to do this simple and fairly obvious thing that will provide you with the opportunity to leverage it as a fantastic piece of marketing for your business. What is it? Asking for testimonials or recommendations. A McKinsey and Company study shows word-of-mouth recommendations can drive between 20% and 50% of your sales highlighting the good work you do. But at times, it can feel a bit uncomfortable or self-indulgent but there’s really no need to squirm, as there are ways [...]
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